Nezha Auto wants to invite Kris Wu to be its spokesperson? The marketing director finally got his wish

Recently, negative news about Kris Wu has continued to ferment on the Internet. Although Mr. Kris Wu has been formally detained, it is still a hot topic on the Internet.

It is not uncommon for companies or individuals to want to take advantage of the popularity of such a hot online event.

Recently, some netizens exposed a group of WeChat chat records. Peng Gang, the person in charge of Nezha Automobile's market, said in the brand center management group that he wanted to invite Wu Yifan to be the spokesperson, "bad guys also need opportunities" and "Nezha spirit is the opportunity to start a new life."

Peng Gang also thought of a countermeasure in advance for the negative public opinion that might be caused: "At worst, an official apology will be made and the relevant personnel will be fired," and he believed that the plan would "go viral in five minutes."

These remarks completely shocked the netizens. Asking a criminal suspect to be the spokesperson was accused of "challenging the bottom line of world views" and "disrespecting the victim."

In response, 360 and Nezha Auto quickly issued an official statement saying: "The remarks made by some individuals of Nezha Auto seriously challenged social values, brought about adverse effects, and were not in line with the company's principles and purpose." Marketing director Peng Gang "got what he wanted" and he was fired along with other people who made inappropriate remarks.

Nezha Auto also expressed its apologies to the society for not doing a good job in the ideological education of its employees. At the same time, 360 Company, an investor of Nezha Auto, also issued a statement in response, expressing its firm opposition to the use of negative events for malicious speculation without bottom line.

As the saying goes, "A gentleman loves hot topics but knows how to take advantage of them." Although Peng Gang, the former marketing director of Nezha Auto, may have indeed made the brand "out of the circle," this kind of entertainment hot topic that has a negative impact on the brand's image and reputation is obviously not what 360 and Nezha Auto want.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.