Xiaohongshu agent operation: After operating Xiaohongshu for 2 years, I have summarized these experiences!

Xiaohongshu is a cross-border e-commerce platform that focuses on shopping, dressing, skin care, beauty, and food. The platform has nearly 90% female users, and most of the users are located in economically developed areas. Users have stronger purchasing power, which is why more and more merchants and self-employed individuals have opened accounts and stores on Xiaohongshu in recent years.

Nowadays, many companies use Xiaohongshu to conduct cross-border e-commerce, but a large number of companies do not have a professional operation team and do not have a clear understanding of Xiaohongshu operations . They do not know how to follow hot topics, how to write copy, or how to analyze users. They blindly engage in marketing and promotion, paying costs but not getting any actual results.

1. Content Operation

Step on 4 major points

1. Step on the hot spots

Content creation can use Xiaohongshu keywords, Weibo and other popular search keywords.

2. Step on new products

Publish the latest pictures and information in the industry to arouse consumers' curiosity and attract more user traffic.

3. Step on the niche

Because consumers usually browse a large number of pictures and content on Xiaohongshu, they are not interested in many old and popular things in the market. It is necessary to post unique and niche private collections to arouse consumers' curiosity.

4. Step on the collection

There are many accounts on Xiaohongshu that are doing well, with a high number of likes and followers. The common point of these accounts is that they give consumers a sense of participation. In short, high-quality accounts will allow consumers to make choices and increase their sense of participation. For example, "Which of the following three things do you like?"

If you hit the four major points of hot spots, new products, niche products and collections, your traffic will naturally increase and your account will perform better and better.

2. Image Operation

As we all know, Xiaohongshu is a picture-operated community, and pictures are particularly important in the operation process.

1. Highlight the first image

The first picture should be large enough to highlight the main content. You can add the title to the first picture.

Control the ratio of the first picture, 1:1 or 3:4, especially the 3:4 first picture, which should be large enough and attractive enough to attract users to click and browse other content.

2. Take the pictures yourself

Because Xiaohongshu marks my life and is a life-sharing community.

3. Add stickers

When uploading pictures, you can add some small stickers to the pictures. This is a community function on Xiaohongshu. After you add stickers and the system recognizes them, the platform can provide certain traffic support.

4. Add more than 7 pictures

The more pictures there are, the more system traffic there is.

5. Be good at using photo editing software

If you edit the pictures beautifully, not only will the platform recommend them, but they will also be more attractive to users.

3. Copywriting Operation

1. Keep the copy within 26 words

Don’t write too much content in the copy; focus on the key points and the appeal.

2. The copywriting is down-to-earth

The content is down-to-earth, interactive with consumers, and resonates with them.

3. The content of the copy is not exaggerated

The words used in the copy should not be too exaggerated, otherwise it will easily cause consumers to rebel.

4. Copywriting segmentation

The copy should not appear in long paragraphs. It is best to divide it into paragraphs so that it is not tiring to read.

5. Tag content images

Add labels to pictures and the end to find the location.

6. @Related Potato

When posting, first @relevant potato, such as: video potato, beauty potato, etc.…

The above is the editor’s sharing! The industry is changing rapidly, and there are no universal rules for creation and operation. Adjusting strategies in a timely manner according to platform and market conditions and proactively iterating and upgrading are the positive attitudes towards changes and challenges.

Author: Weishang Interactive

Source: Weishang Interactive