For novice friends who have just entered the industry to learn SEM promotion, there is a lot of knowledge that they need to continue to learn, such as: planning, units, creativity, data analysis, Baidu Promotion Assistant, etc. Feng Chao has talked about planning and units before. What I will share with you today is Baidu Promotion Assistant. What is the difference between Baidu Promotion Assistant’s quick search and advanced search? Let’s learn more about Dongguan Internet Promotion Feng Chao ! What is the difference between Baidu Promotion Assistant's quick search and advanced search? 1. I want to open an account with Baidu agent. Can I use Baidu framework account consumption? For those who want to open an account for promotion for the first time, or want to open an account in Baidu, it is recommended not to open a Baidu promotion framework account, because the framework account itself has a consumption basis, which is what we call the minimum consumption guarantee, and the rebate for the framework account is low, which has a consumption basis,………… 2. I am doing bidding ranking in Baidu. My keywords are set to phrase precise search. Why are the keywords for online name search (1). This situation must be related to the keyword matching method of the Baidu account. At present, Baidu generally recommends not to use this method. Instead, phrases should be selected based on actual conditions, such as core inclusion, synonym inclusion, or precise inclusion. Generally speaking, phrase mode is used, but Baidu... 3. How to optimize the keywords of the bidding promotion account One of the most important tasks in EM, also known as bidding promotion, is keyword expansion. In terms of keyword expansion, we can first classify keywords. The conventional classification is competitor keywords, brand keywords, general keywords, product keywords, activity keywords and hot keywords………… 4. Baidu promotion framework users are the foundation of entrepreneurship. Everyone is full of doubts and uncertainties about the future. Many friends often don’t know what to do next when working in a certain industry. Especially today, the development of e-commerce technology is gaining momentum, so many friends need to go………… 5. How to optimize the promotion effect of the four major bidding search platforms? |Daily Question 1Every time the bidding effect is not good, I always can’t find the optimization direction. What should I do? It’s very simple, “Draw the core process of optimization conversion”. This method is not only applicable to bidding, but also to information flow, event promotion, etc. When you can clearly draw the entire flow... 6. How does Baidu's bidding system judge high-quality creatives? The high quality of Baidu bidding is determined by click-through rate and creativity. Creativity basically requires that the content is highly relevant to your keywords. A bullet point description that reflects your product keywords. There must not be any illegal content. Then there is your click-through rate. If you wrote... |