Tesla's new promotional method: It turns out that cars can be sold like this

Beijing time, July 30 morning news, Tesla announced this week that it will launch a "bring new customers with old customers" promotion. Current Tesla users can get a referral link and share it with friends. If a new user buys a Tesla Model S through this link, they will get a $1,000 discount, and the old user's account will also get $1,000 in points. These points can be used to purchase services, accessories, or future car purchases.

In addition, if old users successfully sell five Model S, they will be invited to the opening party of Tesla's "Gigafactory" in Nevada. If they successfully sell 10, they will be able to buy the "Founder Series" of the Model X SUV.
The "Founder Series" Model X will have special badges, and Tesla CEO Elon Musk said he will "personally inspect each of these cars." In addition, the "Founder Series" will provide a free option package worth $25,000, and existing customers will receive a $10,000 discount after successfully selling 10 Model S cars.
Tesla is currently facing lawsuits related to its cooperation with dealers in some states in the United States, such as Arizona and Texas. Musk said: "This method helps us fight guerrilla warfare with some automobile dealer associations. In fact, there are Tesla users in every state, but we are not yet allowed to sell in every state. However, as non-salespeople, customers can recommend their friends to buy, and there is currently no regulation prohibiting this. This is a guerrilla strategy."
However, Musk also said that this event is just an attempt. He said: "If things go well, then we will continue. But if things don't go well, then we can say that this is just an interesting attempt, and we will move on." However, even if this event is successful, it will not replace Tesla's current physical store sales. Musk said: "We don't have any plans to close stores, we will continue to operate stores. The only question is how many stores we will open."
So why is the total discount $2,000? This is Tesla's average user acquisition cost across the United States. Musk said he would rather give this money back to customers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.