An article to help you understand Baidu search promotion creativity
|
What is creativity? Bidding advertising creativity refers to the promotional content displayed to netizens when they search and trigger promotion results, including title, description, picture, access URL and display URL. Bidding is a systematic project, and each link is closely related in the entire process of "display-click-arrival-lead-conversion". Creativity determines whether visitors will click on the ads and whether subsequent work can be carried out smoothly. A good creative idea can not only attract traffic and improve the quality of keywords, but also help us screen the quality of visitors and reduce promotion costs. So today we will take a closer look at bidding creativity. The above is an introduction to bidding creativity. The practical part of "creative writing" Author: Source: |
<<: The creation of product marketing methodology!
>>: A new way to monetize private domain traffic - WeChat live streaming
Recommend
The 4 principles and 4 risks of influencer brands (Part 2)
The 4 Principles and 4 Risks of Internet Celebrit...
Taking stock of my bitter experience in DSP information flow delivery! (Original upgraded version)
This is not the first time I’ve shared this exper...
How to play music in Taobao live broadcast room? What are the skills and rules for Taobao Live?
With the popularity of short videos , more and mo...
In the rainy season, cities turn on the "sea-viewing mode"? "Sponge" makes cities "water-absorbent"!
In recent years, many cities have turned on the s...
What else can smart TVs do after video content?
Stimulated by the arrival of the Internet era, th...
Building a forest on the sea? See how Fujian’s “forest system” has swept the nation →
World Forest Day Green water and green mountains ...
If there is no market for the product, how can marketing save it?
Suppose you are in an interview and the interview...
Why are the giants still flocking to autonomous driving despite frequent accidents?
The birth of every cutting-edge technology is ins...
How can a fresh fruit store make money using WeChat mini-programs? How to use WeChat mini-programs to increase sales in the fruit store industry?
How can a fresh fruit store make money using WeCh...
It worked! No. 1 in the world!
Recently, the world's tallest rigid frame pie...
The magic weapon to increase the volume of real estate information flow
After experiencing policy regulation and the impa...
Regarding solar flares, all your concerns are addressed at once
The National Space Weather Monitoring and Early W...
Strong science popularization│Brother dei: Are you a hamster or a gopher?
Hello, your little cutie is online~ How about it,...
How can an APP quickly build a push operation system?
The Internet population dividend has completely b...
The world's smallest Bluetooth headset is crowdfunded
Dot, the world's smallest Bluetooth headset, ...