What else can smart TVs do after video content?

Stimulated by the arrival of the Internet era, the Internet TV industry, with smart TV as the main body, has also ushered in its booming era. After repeated setbacks in content services based on video on demand, how to break through the content bottleneck of smart TVs that boast intelligence and enrichment has become an important problem that the industry needs to solve urgently.

The road to video is not easy

Up to now, video on demand is still the most important function of Internet TV products. As an important output screen of the home entertainment center, the online video on demand function not only continues the fundamental attributes of the TV itself, but also develops the functional expansion of the perfect combination of the Internet and traditional TV, and successfully transforms users from passively accepting TV programs to actively exploring video content in the Internet era.

However, precisely because television content carries the fundamental attributes of television as a public screen, the content playback on Internet TV has begun to become "rules-abiding".

As the regulator and enforcer of television screen content, the State Administration of Radio, Film and Television, when the Internet TV industry was booming, launched a series of powerful Internet TV content rectification measures based on Document No. 181.

These include the issuance of "closure letters" for illegal video software download channels, the suspension of live broadcast and playback functions of video content in Internet TV terminals, and the closure and removal of TV version applications of video websites, all of which have caused a significant decline in the user experience value of video on demand functions in Internet TV applications.

When the so-called "Internet" TV can no longer provide users with the TV content they want, users' expectations for Internet TV products will also decline.

Therefore, in addition to video content, Internet TV urgently needs more distinctive and eye-catching functional applications to attract users' attention.

Video games are gaining popularity

After the development of video content has been repeatedly hindered, the demand for TV game applications based on large-screen TVs has gradually increased. The rise of this new form of game has led many TV manufacturers to increase their investment in the game business, hoping to get young people to look up from their mobile phone screens and return to the entertainment in the living room.

In fact, for a long time, "smart TVs are not fun, have too few applications, and are far less convenient and fun than mobile phones and iPads!" has become a pain point commonly reflected by more and more Internet TV users.

In order to solve this urgent problem, both traditional color TV manufacturers and Internet companies have begun to step up the improvement of game performance from both hardware and content aspects. For example, Changhong, which just released the second-generation CHiQ TV yesterday, ensures that the second-generation CHiQ TV still has excellent performance when running large games by using Changhong's globally original "M+ dual-core" intelligent connection technology and "DCC protocol technology".

It is a removable chip and a TV chip that enable the "M+ dual-core" intelligent networking to achieve the core gaming experience of "extremely fast play, synchronous play, and customized play", and realize seamless connection and linkage within the CHiQ second-generation TV system. It not only greatly improves the computing and processing performance of the TV, but more importantly, users can directly run audio, video, games and other application software originally developed for mobile terminals on the TV.

In order to better demonstrate the hardware advantages of the second-generation CHiQ TV in terms of gaming experience, Changhong introduced Gameloft's "Asphalt 8: Airborne" at the same time as the launch of the new TV.

It is reported that "Asphalt 8: Airborne" is a real game masterpiece with more than 130 million downloads worldwide. The 69 top-notch racing cars included in the game are all 1:1 genuine licensed; there are 16 track maps, 9 career stages, and 5 levels of competition.

As the world's first mobile Internet TV with the highest performance, CHiQ 2nd Generation TV hopes to become a super TV designed for young people. Of course, Changhong also hopes to use CHiQ 2nd Generation TV to open the door to the Internet TV market with large-screen games and become a leader in the TV game market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.