How can PPTV, which is inherently deficient, become a smart TV

According to news today, PPTV CEO Lv Yan recently revealed to the media that PPTV, which has completed strategic investments from Suning.com and Hony Capital, will set up a home Internet business unit and launch smart TV products at an appropriate time.

It is reported that since last October when Suning.com announced that it would join hands with Hony Capital to make a strategic investment in PPTV and become the largest shareholder, some industry insiders believed that this would be a "big move" for Suning to build its software and hardware industry chain, and Suning would also use this opportunity to enter the Internet digital content market and then get involved in the field of smart TV terminals.

As a long-established Internet video website, PPTV is another video website that has switched from content to terminal platforms after LeTV. Unlike LeTV, PPTV has no intention of directly transforming into a hardware manufacturer, but plans to cooperate with TV manufacturer Pioneer for OEM production by the end of this year, and hopes to release its own brand of smart TVs next year.

According to media reports, in addition to Suning's online and offline channel support, Lenovo will also support PPTV smart TVs in application development, sales and channels.

Previously, PPTV had also launched TV boxes, but due to the existence of many content resources with unknown copyrights, PPTV does not actually have much advantage in the content field. Despite this, it is still foreseeable that the cooperation between PPTV and Suning in the field of smart TVs seems to be imitating LeTV's "platform + content + terminal + application" ecosystem. According to Aowei Consulting data, in the first quarter of 2014, LeTV TV Super TV ranked first in the entire smart TV industry with a market share of 19%, and its online market share data increased from 14.1% to 23.1%. It can be said that LeTV's ecosystem is a relatively successful terminal case under the current Internet model, and its biggest advantage is still content resources.

In the past two years, the development of video websites has mainly focused on content with increasing copyright awareness, while accelerating the expansion from PC to mobile terminals. After the rise of the smart TV industry, video on demand with TV screens as the entrance has begun to become the focus of attention and competition between video websites and hardware manufacturers.

The smart TV industry is thriving. After experiencing hardware breakthroughs, it has continued to advance in content applications in the past two years. With a fully open platform and a convenient operating system, the new TV products that can install and uninstall various application software and continuously expand and upgrade functions have brought users a user experience that traditional TVs cannot achieve.

After a year of rapid development in 2013, competition in the smart TV market began to become more rational in 2014. The entry of Internet companies such as iQiyi, Xiaomi, and Alibaba also injected more impetus into the Internetization of the smart TV industry.

Whether it is the traditional manufacturers catching up or the Internet companies joining in, the smart TV market has become increasingly hot. The industry generally believes that video and games are the two major drivers of smart TVs, and the current smart TV games are still in the incubation period, so the heavy responsibility still falls on video services. In this case, the content resource advantage has further evolved into the core competitiveness of the smart TV market, and both "pioneers" and "juniors" cannot circumvent it. Therefore, PPTV and Suning, which are slightly inferior in nature, still need to work hard on the road to the development of the smart TV industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.