IQIYI's online film festival goes to Venice, Youku may fall behind

On August 27, iQiyi's Venice "Online Film Festival" will be officially launched during the 71st Venice Film Festival. This is the third cooperation between iQiyi and an authoritative film festival since June this year relying on the pioneering "Online Film Festival" model. Prior to this, this model has achieved great success at the Shanghai Film Festival and the Hong Kong Summer International Film Festival. The cooperation between iQiyi and the Venice Film Festival is also the first time that the "Online Film Festival" has entered the international film market.

The reason why the "online film festival" model has been recognized by both the film industry and the audience, and has allowed the creator iQiyi to gain both word-of-mouth and traffic, is that it has hit the long-standing disconnect between offline film festivals and movie audiences, and truly made the industry's grand event a source of joy for the public. It is understood that video peers including Youku are actively copying this model in the promotion of their film business.

Since the Shanghai Film Festival in June 2014, the "Online Film Festival" has explored a unique online and offline operation model, expanding the film festival, which was originally an industry event, to a more popular and accessible mass field, and allowing hundreds of millions of viewers and netizens to access the latest and highest-quality film works at zero distance and zero cost. This model quickly became an industry trend after the iQiyi Shanghai Film Festival. In August of the same year, iQiyi once again cooperated with the Hong Kong Summer Film Festival to exclusively screen more than 20 excellent films; then Youku Tudou followed closely and urgently launched the "Korea Online Film Festival". Video websites have tasted the sweetness of the online film festival model, and professional film organizations also hope to expand their influence through the Internet. It is understood that the number of single-film playbacks at the iQiyi Shanghai Film Festival Online Film Festival alone exceeds the number of offline screenings by 40 times.

With the increasing influence of online videos, the cooperation between new media and the professional film industry has also shown a more important position and trend. iQiyi's cooperation with the 71st Venice Film Festival is not limited to the "online film festival". It is also the global video partner of this Venice Film Festival. This is also the first close contact between a Chinese video platform and the Venice Film Festival. iQiyi will participate in the film festival's best film screenings, opening reception, film forums, theme film receptions and other schedules to the greatest extent.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.