Analyst: 2016 will be a make-or-break year for Apple

CNBC reported on the early morning of the 30th Beijing time that Daniel Ives, an analyst at FBR Capital Markets, said on Tuesday that next year could be a make-or-break year for Apple. In an interview with CNBC's "Squawk Box" program, he said: "I think Apple's heyday is over. Not only in terms of price-to-earnings ratio, or the price that investors want to pay, but also in terms of products. Apple launched a smartwatch, but it failed to succeed; the development of TV streaming services has been suspended."

The company also launched its latest smartphones — the iPhone 6S and 6S Plus — in late September, and there are rumors that a new generation of iPhone 7 will be released sometime next year.

"This is a make-or-break, high-tension period for Apple," Ives said, adding that the iPhone 7 needs to sell well for Apple to be successful.

Apple's stock price has fallen about 2.5% this year and more than 10% in the past six months. In the past few weeks, many Wall Street institutions have predicted that iPhone sales performance in 2016 will be very bleak. Their general view is that iPhone sales growth will be weak and far less strong than this year. Morgan Stanley even expects Apple's iPhone sales in fiscal 2016 to decline by about 6%, and said this will be the first sales decline since the iPhone was launched in 2007.

Ives also previously stated that the iPhone's sales forecast for the first quarter of next year has been lowered from 60 million units to 52 million units, and the sales forecast for the second quarter has been lowered from 51 million units to 47 million units.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.