FAW-Volkswagen's new CC is officially launched: Can the 1.8TSI model really be the savior?

With its dynamic design, Volkswagen CC has always been considered the Passat built for young people, and now its new model is here.

Recently, FAW-Volkswagen officially announced that its 2018 CC model has been officially launched on the market, with a total of 6 models covering a price range of 252,800-342,800 yuan. The main adjustments are made to the model configuration, such as making the panoramic sunroof a standard feature for the entire series.

In terms of power, the 2018 CC continues to maintain three power options: 1.8TSI, 2.0TSI, and 3.0FSI V6 engines.

What is more interesting is that FAW-Volkswagen seems to understand very well that most consumers prefer to buy the 1.8TSI model with a lower power level, so this model not only has an exclusive 7-speed dual-clutch transmission, but the 1.8TSI luxury model also has a large number of optional configurations including Dynaudio audio, second-generation adaptive cruise system, high-gloss black exterior mirror shells, 17-inch high-gloss black aluminum alloy wheels, and Zhulu white paint.

However, the reality is that CC has basically become a "lagging" model under the Volkswagen brand, which dominates the sales market in China.

Relevant statistics obtained from the China Passenger Car Association show that in June 2017, FAW-Volkswagen CC's sales in the domestic market fell by 2.07% year-on-year and 11.85% month-on-month. In the past 12 months, the highest point in Volkswagen CC sales occurred in October 2016, but unfortunately it was only 3,623 units.

In the entire mid-size car market, in the first six months of 2017, the cumulative sales of Volkswagen CC were 10,963 units, a sharp decline of 72.67% year-on-year, ranking only 20th in mid-size car sales.

So, can the 1.8TSI model, which has received almost all the attention, really become the savior of Volkswagen CC in the market?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.