Weilai Li Bin sent an internal letter, in order to improve operational efficiency, 1,200 employees will be laid off

On August 22, Li Bin, founder, chairman and CEO of NIO, issued an internal letter to all employees, stating that the company will lay off approximately 1,200 employees worldwide before the end of September. After the adjustment, the company's staff size will be maintained at around 7,500.

Regarding details, NIO stated that this personnel optimization will only focus on operational support departments such as human resources, legal affairs, and finance, and will have little impact on strategic core departments such as R&D and user services.

Li Bin also emphasized that "the first phase of the strategic layout is nearing completion. Next, we will take maximizing efficiency as the primary goal, make full use of existing investments, improve efficiency and reduce costs."

As the world's second pure electric vehicle company listed in the United States, NIO has been suffering losses. In the nearly three years since its establishment, NIO has accumulated losses of nearly 20 billion yuan. In terms of delivery volume, according to NIO's announcement, it has also been declining.

Therefore, from this perspective, it is not difficult to see the reason why NIO is "optimizing operational efficiency". As subsidies for electric vehicles are further reduced, NIO's road will surely become more difficult in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.