Xi Jian of Dangbei Network: High-quality developers and applications can enable users to return to the big screen and create more marketing value
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On September 22, the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by the website was held in Beijing, joining hands with many heavyweight guests and industry leaders to explore the next new trend of OTT large screens. At the meeting, Xi Jian, deputy general manager of Dangbei Online Marketing Center, made a wonderful sharing. He introduced that Dangbei Market currently has more than 3,000 applications, covering multiple fields such as music, entertainment, life, education, games, etc. Dangbei Market has the most complete catalog among all TV application stores, which also makes it have a huge number of users. Dangbei Network has been speaking for developers, helping them promote and implement the high-quality application content they have developed. While helping them accumulate customers, it also allows users to return to the big screen, allowing users to return and form a virtuous circle of mutual promotion with high-quality applications. In the interview, Xi Jian said: "We hope to arouse the enthusiasm of developers so that more high-quality content will appear, and high-quality content is also the basis for users to return to the big screen. At the same time, TV applications also need to be more diversified. They cannot only be used for viewing, but also meet the needs of some scenarios such as shopping, learning, and entertainment, forming more interactive experiences." As for the concept of OTT large-screen marketing, Xi Jian said, "Once there are users, advertising value will definitely be generated. Dangbei has also launched an advertising resource integration platform, Dangbei Dianjin, to create more OTT large-screen marketing value while grasping the future of large-screen marketing." As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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