Changshu SEO training: What are the contents of dead links?

Because the link is changed or the website path entered by the search engine is deleted, the dead link that cannot be opened originally inherits a certain weight. If a large number of dead links are formed, the weight will be lost, which can easily lead to a reduction in weight. When there are too many broken links, it will have a negative impact on website visit experience and user conversion.

Changshu SEO training: What are the contents of dead links?

On the other hand, the pressure of Baidu crawling affects the crawling and indexing of other normal pages of the website. The benefits of reducing dead links to the website: Optimize user experience: Reduce the damage of dead links to the website brand and the negative reviews of users. Improve website rankings: Reduce the negative impact of broken links on online search rankings.

Increase website entries: After submitting a list of broken links, the chances of your website content being entered increases. Improve website traffic: Improved rankings and traffic directly increase website traffic. How to deal with dead links? To analyze the cause of the dead link, please verify the Google administrator tool <use "crawl error"> to locate the specific error link, and manually correct the single dead link in time.

First, use robots to block dead links. First, if there are many dead links, the website should create a 404 page to help users understand and let search engines know that a 404 has occurred. Eighth, the dead links are submitted to the Baidu station channel. The file format of the dead links is txt or xml. The submitted link page must be set to 404 (the website creates a 404 page). Each address file contains at most 50,000 URLs and must be less than 10MB. If the size exceeds the limit, it can be divided into multiple files.