Honda China's annual cumulative sales in 2023 will be 1,234,181 units, a year-on-year decrease of more than 10%.

Recently, according to domestic media reports, in 2023, the sales of the three major Japanese automakers, Toyota, Honda and Nissan, in the Chinese market all declined.

Among them, Toyota's decline was relatively small and its resistance to decline was the best, with new car sales of 1,907,600 units, a year-on-year decrease of 1.7%.

However, this is the second consecutive year that Toyota's sales in the Chinese market have fallen, and the decline of GAC Toyota is more obvious. Data from the China Passenger Car Association shows that GAC Toyota's sales this year were 901,027 vehicles, a year-on-year decrease of 7.3%.

Sales data released by Honda China showed that the cumulative sales in 2023 were 1,234,181 vehicles, a year-on-year decrease of more than 10%.

As for Nissan, in 2023, the cumulative sales of Nissan in China, including the two major business segments of passenger cars and light commercial vehicles, were 793,768 vehicles. Compared with 2022, sales decreased by 251,200 vehicles, a year-on-year decrease of 24%, making it the automaker with the largest decline in the Japanese camp.

In this regard, some industry insiders pointed out that the decline in sales of mainstream Japanese cars such as Toyota, Honda, and Nissan in China is mainly because these car companies have gradually lost their advantages in the competition with domestic cars and new energy vehicles, and they do not have an advantage in terms of price and configuration. Their market share has been continuously broken through, which is an indisputable fact.

Zikuai Technology