MX4 Pro proves that there is still a market for being an Apple disciple

[[123302]]

The long press conference finally ended today. Meizu's subsidiary Bige Technology has used "Former xx Engineer" as the title to talk about how to do fingerprint recognition, 2K screen, front camera, mobile phone Hi-Fi and other issues on mobile phones. It is obviously to build momentum for MX4 Pro and let people know the selling points of MX4 Pro.

The entire press conference was a bit dull for me. No matter how hard Bai Yongxiang explained on the stage, there were few things about MX4 Pro that exceeded my original expectations - because my original expectations had already been raised very high.

Of course, putting aside the sentiment and talking about the product, the MX4 Pro is obviously the flagship model that Meizu has made all its efforts to build this year. It concentrates the best technologies that Meizu can currently use, whether it is the 2K+ screen that is said to be able to beat the performance of the iPhone, the front and rear cameras with higher pixel counts, better ISP and algorithms, Samsung Exynos's high-end SoC, mTouch that pays tribute to Apple's TouchID, and advanced components that ensure Hi-Fi-level sound performance on the phone.

While Meizu is trying to pack more and newer technologies into a mobile phone, it also does not forget the already tight power usage. Putting aside other high-end specifications, Meizu's efforts in power saving, from the choice of SoC to dynamic image compression technology, intelligent command mode, screen memory and other power-saving technologies, can better show Meizu's care for users.

After watching the entire press conference, you can also know that MX4 Pro is still a phone that pays tribute to iPhone. The metal frame cuts the corners of iPhone, the design language is similar to iPhone (from the left side of the body, it is almost the same as iPhone 6/6 Plus), and even the names of mTouch and mPay are almost copied. You can see the strong shadow of iPhone. This is why I yawned while watching the press conference.

I don’t blame Meizu for this. After all, Chinese consumers still lack confidence in domestic brands. Making a product that you think is good may not necessarily become a popular product. If the product positioning of “low-cost iPhone imitator” is still popular among mainstream consumers, then there is no need to change the strategy.

Of course, Meizu still brought something that made people's eyes shine - the price starting from 2499 yuan and the Hi-Fi sound quality of the mobile phone. The former meets the consumption mentality of Chinese consumer groups, and the latter makes the product topical and bright.

After Meizu's discourse system got closer to the mainstream consumer group, its brand potential was very fierce. The MX4 Pro released this time is quite eye-catching in terms of pricing, configuration, functions and services. Obviously, its appearance will further enhance the Meizu brand. What is worth noting is that Samsung is still a reliable partner of Meizu. Perhaps the latter really needs a Chinese "partner" to distract Xiaomi's attention.

For consumers, the fiercely competitive Chinese mobile phone market has brought them mobile phone products with better quality, better services and more comprehensive functions. MX4 Pro is one of them.

However, there were still awkward voices at the scene:

“Has everyone bought the MX4?”

"No!"

Link to this article: http://www.ifanr.com/470346