Mobile phone user loyalty rankings released, Apple is No. 1! But is it the top retention rate?

Mobile phones have become an indispensable part of our daily lives, and when you buy a mobile phone of a certain brand, you are actually exposed to the ecological environment of this brand. The quality of the ecological environment of this brand will naturally attract consumers to continue to consider this brand when changing devices.

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Apple is naturally the one that has done very well in this regard. With its rich ecological environment and excellent user experience, it has attracted a large number of loyal fans around the world, and domestic brands have also followed suit, expanding from a single mobile phone device to other products. Recently, Juliang Suansu released the "2021 Mobile Phone Industry Crowd Insight White Paper", which shows the user loyalty, retention rate and other information of each brand.

Not surprisingly, in terms of brand loyalty, nearly 70% of Apple users will continue to choose Apple, so Apple ranks first. In terms of user outflow rate, Apple's brand was 1.6 times that of the second-place OPPO in the first half of the year.

However, relying on its unique iOS and ecosystem, Apple still holds a dominant position in the industry. For some users who have developed the habit of using iOS, Apple is completely irreplaceable. After these users who are accustomed to Apple have come into contact with devices from other manufacturers, some of them will still return to Apple, ultimately making Apple the second largest brand in terms of net growth in the first half of the year.

In the table above, in addition to Apple's leading position, Xiaomi, which ranks second, is also particularly eye-catching. Nearly 50% of consumers are willing to continue to choose Xiaomi for their next product.

This also illustrates the status of Xiaomi in the hearts of Mi fans. It is no accident that Xiaomi has won the honor of second place in global mobile phone sales. It can be said that it is well deserved.

At the same time, the white paper also provides data on user retention rate. In the first half of 2021, Meizu had the most stable core users, and its retention rate ranked first in the industry. In addition to Meizu, Xiaomi and Apple's core user retention rates are also at the top of the industry.

But it is worth mentioning that although Meizu has a very good retention rate, it needs to urgently expand its user base. Otherwise, even if it has good core users, its small size will not pose a threat to other brands.

Recently, Meizu announced the return of Meizu Blue, which also indirectly shows that Meizu is consciously changing the status quo and increasing the user scale. What do you think about this?