What is URL Canonicalization? What does URL normalization mean?

Nowadays, the Internet is becoming more and more standardized. The standardization of website URLs has been a big problem in the search results of major search engines in the past two years. URL standardization, English: URL canonicalization comes from Matt Cutts' blog post: SEO advice: URL canonicalization Chinese translation: SEO advice: URL standardization "URL standardization" is a gerund, so what is URL standardization? What does URL normalization mean? Dongguan SEO Feng Chao will share it with you below.

What is URL Canonicalization? What does URL normalization mean?

In many cases, we believe that the following links all point to the same page (home page):

www.yunmajp.com

yunmajp.com/

www.yunmajp.com/index.html

yunmajp.com/index.php

However, from the perspective of the process of sending a request to a URL and returning the web page content, these URLs are different from each other. For the above URLs, the web server can return completely different content. When the content of these URLs is the same (which they usually are), Google needs to choose a representative one from the above URLs and ignore the rest. Then the URL selected by Google is a standardized URL

This process Google has chosen is called "normalization".

How does Google standardize URLs?

Generally speaking, Google judges based on the number of external links. The most commonly used one is the standardized URL.

I want to tell Google I want a canonical URL, how do I do that?

Use 301 redirects to standardize URLs.

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