How to place Baidu ads? Baidu search promotion delivery method

With the continuous development of the Internet, advertising is no longer limited to television, flyers, etc. Baidu, as a search engine giant with a high usage rate among Chinese people, does not seem to be outdone and has also taken many measures and strategies in the area of ​​advertising and has achieved remarkable results. Today we will briefly discuss how to place Baidu ads more effectively, hoping to help everyone avoid detours.

We can implement Baidu advertising through the following methods.

1: Baidu search promotion advertising delivery method.

Baidu search promotion can be roughly divided into three steps: account opening and recharge - formulating keywords - optimizing keywords

1. Open an account with Baidu search advertising

This step is extremely important because the professionalism of the service provider determines the quality of the advertising investment . Professional service providers with practical experience can better help customers maintain and manage accounts, and can provide customers with targeted suggestions during the advertising promotion process to help brands achieve better promotion. Therefore, it is very important to find a professional and reliable service provider to open an account.

2. Create keywords

Baidu search promotion ranks websites based on the quality of keywords, so we must ensure that the keywords we develop are in line with the search habits and preferences of the majority of netizens. (It’s not clear, it’s not to the point, I would write it like this:

Baidu search promotion mainly ranks websites based on keyword prices. If you want to improve the input-output ratio of keywords, you have to find words that are precisely in demand and have little competition, so that you can get accurate traffic at a low price.

3. Optimize keywords

The overall environment of Baidu search and the needs of netizens are changing all the time, so the advertisements on Baidu search should also keep pace with the times and innovate. We need to continuously conduct scientific and effective data analysis and adjust advertising strategies in a timely manner to attract more users to click and achieve our promotion goals.

2: Baidu information flow advertising delivery method.

Information flow ads are native ads that are displayed in the information flow of Baidu platforms such as Baidu homepage, Baidu Tieba, Baidu APP, etc., and their promotion effect is also very good.

1. Log in to Baidu, enter your account and password to complete the login operation, and then choose to activate the "Information Flow Plan" in the bidding background.

2. To create a promotion plan, click the "New Plan" button.

3. Go to the plan creation page, set the plan name, and then set the promotion objects and traffic types. Choose the ad display location according to your own situation. You can choose places like Baidu homepage, Baidu Tieba and Baidu browser. Then remember to set the daily budget, date and promotion period.

4. After the plan is created, the next step is to set up units. A plan generally has multiple units, so when creating a new promotion unit, you can set the unit name according to your own situation, and then set other basic information of the advertising target group.

5. Next, carry out creative design. Creative ideas generally have several styles such as pictures, titles, descriptions and links. For picture settings, you can choose single picture or three pictures style, then enter the title and description of the advertising creative, and upload the promotional picture.

After uploading the picture, just submit it for review. Once it is approved, you can put the ad online.

3: Baidu knowledge marketing advertising delivery methods.

1. Increase the knowledge content of marketing advertisements. Try to make consumers learn more knowledge from marketing advertisements so that they think they are getting more returns for the same effort, which will help sales.

2. Focus on exploring the cultural connotations of products, resonate with consumers, and guide consumers to pay attention to the spiritual value brought by the products.

3. Combine the brand's commercial promotion with the user's browsing experience, select precise questions, present high-quality keywords in the form of knowledge sharing questions and answers, and then display them to users through Baidu Search, Baidu Knows and other products.