Luoyang SEO Training: How to solve the problem of simultaneous decrease in website search volume and spider crawling frequency

In the daily operation of the website, the following problems may occasionally occur:

Luoyang SEO Training: How to solve the problem of simultaneous decrease in website search volume and spider crawling frequency

(1) Website traffic continues to decline

(2) Network crawling frequency is also reduced

(3) The index volume of the website remains unchanged.

Faced with this situation, from SEO statistics, we often find that keyword rankings have fallen off a cliff, leading to demotions, which put SEO staff at a loss for a period of time.

So, website traffic and crawlers are both down, how should we review them?

1. Server replacement

During the server replacement process, if it is not handled properly, it is still easy to cause Baidu crawler to crawl unstably, such as:

(1) Website stability

After changing servers, the server line and IP may change. At this time, you need to check in the Baidu background to see if Baidu spider access often encounters the problem of "link timeout".

If this problem occurs in a large number of nodes at different times, it will definitely affect the number of crawls.

(2) Change of website address

Due to server replacement, for some pseudo-static websites, it is often necessary to adjust the pseudo-static rules. In this process, if your rules are not handled properly, dynamic URLs and pseudo-static URLs will coexist.

Well, it’s easy to create a lot of duplicate URLs, which you can simply check by the site domain name.

If this problem occurs, one option is to modify the relevant rules, and the other is to use 301 redirect.

(3) Protection software accidentally damages

Many webmasters will turn on third-party security software on their servers. Most of these software have the function of automatically blocking IP. If a large number of attacks occur in one IP segment, even the IP segment will be automatically blocked.

But sometimes, "accidental damage" may occur, such as incorrectly blocking the Baidu spider IP segment.

(4) Server security

There’s no doubt that if a website gets hacked, it’s often the main reason for a drop in traffic and crawlers. You need to check whether it has been maliciously tampered with the code, whether there are selective bullet windows (depending on the IP area, distinguishing between users and spiders, etc.).

2. Website optimization strategy

If your recent optimization strategy has been relatively aggressive or passive, the following issues may arise:

(1) Swipe and click

This is a very silent behavior, but Baidu often mistakenly thinks you are trying to deceive, and causes harm.

(2) A large number of short-term external links

For external link optimization, quickly building a large number of external links is not a big problem. The problem is that if you build low-quality external links, such as: News Corp external links, only some domain names in Baidu blacklist, then your site may be implicated quickly in the short term.

It might be better if you choose a new website user group domain name.

(3) Keyword accumulation

Recently, Baidu Online has carefully checked whether the "Baidu Search Page Title Standard" has been followed. It has been found that a large number of sites have had their titles modified due to the accumulation of keywords and incorrect use of punctuation marks, resulting in a large number of page rankings being lost.