iPhone 12 price trend: 10% drop in 2 months, 18% drop in 5 months

iPhone 12, Pro, and Pro Max price trends over the past 12 months

Buy now or wait for prices to drop? Anyone interested in an iPhone 12, Pro, or Pro Max should be aware of where prices are headed, and a German research firm has made predictions based on analysis of previous iPhone generations.

The iPhone 12 is attractive with 5G, new cameras and a novel design. Many people who are interested but confused by Apple's usual high prices will ask: When will the iPhone 12 start to drop in price? Idealo, a price comparison platform based in Germany, has conducted in-depth research on this issue and made predictions for the price trends of the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.

To predict price drops, Idealo analyzed the sales prices of previous models. The starting point was the following current prices for the cheapest model in the iPhone 12 series:

• iPhone 12 (6.1 inches): 876.30 euros (6299 yuan in China)
• iPhone 12 Pro (6.1 inches): 1120 euros (8499 yuan in China)
• iPhone 12 Pro Max (6.7 inches): 1217.50 euros (9299 yuan in China)

iPhone 12: 15% price reduction after 5 months

To predict the price trend of iPhone 12, Idealo analyzed the price curves of iPhone 11, iPhone XR and iPhone 8. Based on this calculation, the price of iPhone 12 is expected to drop by about 90 euros (a 10% drop) two months after it goes on sale; after five months, the price may fall below 750 euros (a 15% drop); after one year, the price should be around 670 euros (a 25% drop).

iPhone 12 Pro: 20% price cut after 10 months

The price trend of iPhone 12 Pro is based on the analysis of the price curves of iPhone 11 Pro, iPhone XS and iPhone X. According to this, three months after the iPhone 12 Pro goes on sale, the price will fall below the 1,000 euro mark to around 980 euros (a 12.5% ​​price reduction); 10 months later, the price may be below 900 euros, a 20% drop from the manufacturer's recommended starting price.

iPhone 12 Pro Max: The fastest price drop

In order to predict the price of top models, Idealo analyzed the price trends of iPhone 11 Pro Max and iPhone XS Max. Obviously, high prices provide greater room for price cuts. Therefore, three months after the iPhone 12 Pro Max goes on sale, the price will drop by more than 12% to 1,067 euros; five months later, the price should be around 1,000 euros (a price cut of 18%); one year later, the price will even drop to below 900 euros (a price cut of more than 26%).

Conclusion: The biggest price cut is for iPhone 11

Those waiting to buy an iPhone 12 can expect a gradual drop in retail prices over the coming months. But experience shows that prices for Apple products remain stable in the short term. If you want to own a new iPhone 12, Pro or Pro Max before Christmas, you can't expect to get one at a discounted price.

The situation with iPhone 11 is different. After carefully analyzing the price trends of the previous models iPhone XS Max, iPhone XS and iPhone XR, Idealo found that after the launch of the next generation of iPhone, the price of the previous generation will drop significantly. Therefore, the price of iPhone 11 may drop from the current 662 euros (4799 yuan in China) to 580 euros in early 2021, a drop of 13% in 2 months.