Introduction to Baidu search promotion advanced precise matching method!

What is Advanced Exact Match

Enabling the advanced exact match feature will allow you to obtain traffic that is highly consistent with the exact match keyword intent.

The advanced exact match function is an upgrade of exact match, namely, exact synonym conversion: the exact match keywords you purchased will have the opportunity to be displayed in the search terms of netizens that are highly consistent with the literal intent of the keywords. The standard for judging whether the literal intent is highly consistent is extremely strict, and the intent will not be escaped.

Take the keyword "flower price" as an example, under exact match:

1. Search terms that can trigger promotion results: flower prices
2. If you enable the advanced exact matching function, the search terms that can trigger the promotion results are: flower prices, flower prices

The advanced exact match feature can help you obtain more accurate and high-quality traffic, and is more advantageous than the exact match feature because it can help you obtain more traffic at a lower price without generating any escape.