The data and effects of major mobile game launches are all here!

The data and effects of major mobile game launches are all here!

Mobile game traffic has three main sources: channels , buying traffic, and brand marketing . In 2016, the two mobile games Onmyoji and Snake became very popular, allowing more people in the gaming industry to see the power of brands. From "The Legend of Qin" to "Heng Sao Qian Jun", today, Moments advertising has not only become a standard feature of big brands, but also a major part of game brand marketing .

Today I went with the boss lady to take a look at the solutions that Moments ads provide for the gaming industry!

Can I bet on all games?

You can place ads in Moments not only for Tencent’s games, but also for other companies’ games. The entry rules for the Moments advertising game industry are:

1. The App Store SDK has been connected;

2. Available on App Store.

Role Playing Game Data Sharing

1. Role-playing games:

Details page CTR>0.4%

Android installation cost: 15.25 yuan

iOS activation cost: 25-70 yuan

2. Strategy games:

Details page CTR>0.6%

Android installation cost: 8.15 yuan

iOS activation cost: 25-50 yuan

3. Casual games:

Android installation cost: 1-10 yuan

iOS activation cost: 5-15 yuan

Peak number of new iOS users of a game: 20,000+

Case sharing - new game launch

If you need to place an advertisement in WeChat Moments, please contact Qinggua Media official

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @WeChat Compiled and published by (Qinggua Media), please indicate the author information and source when reprinting! Site Map

<<:  4 steps to make users addicted to your product instantly!

>>:  Brazil's Vice President welcomes Huawei's participation in the country's 5G bidding (with original text)

Recommend

Why Google was fined a record 4.3 billion euros by the European Union

[[237085]] On July 18, at 7:00 pm Beijing time, t...

All copywriting cannot escape these six doors

Why can’t I write a copy no matter how hard I try...

Movie Paradise v1.0 Ad-free Upgraded Version_Green Software Network

Software Information Name: Movie Paradise Package...

H5 production key points and full-process auxiliary tools recommended!

Although short videos are currently very popular,...

Are stubborn pests constantly "evolving"? Here's the solution: green pesticides!

Author: Huang Xianghong Duan Yuechu In the grand ...

Cold start practice sharing: 0 cost to attract 20,000 new users in 1 month

During the product cold start phase, there is a l...

Android touch events (notes)

There are not many articles with similar titles o...