The most effective App promotion channels, a summary of strengths!

What are the most effective App promotion channels at present? There are many promotion channels for both iPhone and Android: for iOS version of the App, it is necessary to go to the App Store; for the Android version, there are App Store , 360 Mobile Assistant , etc. What else are there besides these?

1. Content planning and traffic generation through content is currently a popular method. Set up news information, forums and other sections in the App, plan content, and guide users to forward and share in WeChat groups , Moments , etc. The premise of App content planning is to do a good job of user positioning, analyze the characteristics of core users, and use content to attract user participation and interaction. In the early stage, you can search for hot spots in the industry to conduct blasting and diversion, and in the later stage, you can do a good job of user interaction and guide users to spontaneously generate content for dissemination.

2. Brand- based promotion encyclopedia : Create brand entries in Baidu Encyclopedia, establish SEO system and Baidu Index, etc. Question and answer : Establish corresponding questions and answers on platforms such as Baidu Knows, Soso Q&A, and Zhihu.

Vertical communities : Baidu Tieba , Zhihu, Douban , Weibo, forums and other vertical field fan gathering places, which must have relevant content.

3. Channel distribution of third-party application markets : App Store, 360 Mobile Assistant, Baidu Mobile Assistant , PP Assistant , Wandoujia , etc. Mobile phone manufacturer market : Huawei, Xiaomi, OPPO , vivo , Meizu, Meitu , Hammer, etc.

Apple genuine jailbreak : XY Mobile Assistant, Aisee Assistant, itools, Syncios , etc.

Zoom in to view details. If you can get the first release resources, the official will provide a lot of advertising support and traffic resources. Different channels have different requirements for first release. Please refer to the table above for details.

4. Self-media and advertising information flow : Toutiao , Zhihuitui, Yidian Zixun, Sohu News , Phoenix News , UC News, etc., can both establish self-media promotion and place information flow advertisements . Social information flow : Fanstong , Guangdiantong , WeChat MP, Baidu Tieba , Momo , etc.

5. Media venture capital reporting platform: Many technology media or portals have opened platforms for entrepreneurs to submit projects independently, and can report on early entrepreneurs for free. Different from recommendations from the app market, recommendations from major media platforms are more brand-oriented and can be widely disseminated within the industry. They can also attract the attention of investors and are very helpful for subsequent financing . Because of the media’s brand endorsement, users have a strong sense of trust.

The main platforms are as follows:

Take Tencent Entrepreneurship as an example. If you are selected, you will be greeted with Tencent's full range of promotional resources, including the technology section homepage of Tencent.com, QQ pop-up windows, Tencent News app, Tencent Entrepreneurship-related public accounts , etc. The effect achieved is better than spending hundreds of thousands of promotion fees.

The author of this article @ AppPark Application Park is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games

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