Baidu promotes the five major marketing values ​​of information flow advertising brand zone!

Establish brand image and enhance brand trust

The results of a survey conducted by the Research Department in March 2012 showed that netizens believe that the top four factors affecting the credibility and reliability of commercial information are: product description, brand logo, the words "official website" and brand name.

The design of the brand zone can perfectly cover the above elements, while satisfying the user experience and basic needs of netizens, establishing the brand image and enhancing brand trust.

2. Shorten the information delivery path; present rich and condensed content

    The more click paths an activity page requires, the greater the attenuation of effective participation will be. The brand zone can effectively condense event information and display it all at once, shortening the information delivery path, making the entry point one step away and maximizing effective participation.

Case display:

3. The prime location attracts more netizens’ attention

Baidu has a special eye movement tester that can capture the movement of the subject's eyes. The hotter the color, the longer the user's gaze time.

Experiments show that when there is no brand zone, users' attention is more scattered. After the brand zone is added, users' attention is basically concentrated on the first three positions on the search page. This shows that brand professionalism can bring more attention from netizens to the brand and enhance its influence.

4. Integrate online and offline marketing to achieve more conversions

Brand zones can effectively integrate online and offline marketing. Not only can it serve as the main outlet for marketing, but also when users see the key information of offline advertisements, they can search online in time to obtain detailed marketing information when they need it later, thus effectively boosting offline marketing.

Case display:

5. Important communication channel for enterprises and crisis public relations barrier

The interactive function of the brand zone can not only narrow the distance between advertisers and users, provide more considerate services and obtain faster user feedback, but also serve as a window for timely release of official news and a barrier for crisis public relations.

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Baidu promotion information flow advertising brand zone advertising display style!

Baidu promotes the five major marketing values ​​of information flow advertising brand zone!

What is the selling price of Baidu's promotional information flow advertising brand zone and how much is it charged?