Essential for APP to go global: How to win the European and American markets

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Here we briefly summarize the characteristics of mobile games and local players' expectations in countries such as the United States, the United Kingdom, Germany, and Russia. However, these are not ironclad rules, but just some things to keep in mind when designing and launching your game for these countries.

icon

Keep your icon simple and focus on one or two features. Focusing on the character in your icon is a great way to resonate with your users. You don’t have to use a square background. Using a border can help separate your icon from the background, but it’s not required. For casual games, consider using a more colorful or cute style to appeal to users of all ages and genders. Finally, avoid using text in your icon unless it’s relevant to your game’s brand or content.

video

Add high-quality video trailers to your store listings to show users what your game is about.

Screenshots

Screenshots generally show the content and actual gameplay of the game, with text descriptions of the corresponding major game features at the top of the screenshot.

interface

Consider the different environments and situations in which gamers are playing. In the past, Western users played games mainly on TVs and PCs with large screens and controllers. As a result, many games were played in landscape mode. Regardless of the screen orientation you choose for your game, it is important to have a simple interface because phones and tablets have small screens and no controllers. Pay special attention to minimizing menus and action buttons so that players can easily navigate the game.

Gameplay

Successful games are usually simple to learn and intuitive to play, but at the same time have enough depth and difficulty to ensure that players will come back for more."

The “onboarding” process should have a smooth, step-by-step learning curve that gradually introduces new features and game modes to players.

Pricing

When pricing your game, be sure to consider how players will pay. If players use direct carrier billing, there is usually a monthly limit. Research the available payment methods in each market to reduce potential barriers to payment for players. Also, US and European prices often end in .99.