Where can I view the post-investment data of Douyin Star Chart? What data is included?

This article mainly introduces where to view the post-investment data of Douyin Star Chart and what data-related information it contains. Many friends who have participated in Douyin Star Chart don’t know what the effect is and where to view the specific data? Come and read this article with me, it will be helpful to you.

For Douyin sellers, they actually have to learn how to do data analysis, but the prerequisite is to know where to view the data. So today I will first introduce to all sellers where to view the data function after the Douyin Star Chart is launched.

First of all, we need to understand what is Douyin Star Map?

Douyin Star Map is equivalent to one of Douyin's systems. It is mainly an independent platform for Douyin's advertising transactions. It serves brands, MCN companies and celebrities/influencers and collects commissions. It can realize order reception, contract management, project summary, data viewing, etc.

Where can I view the Tik Tok star map data?
Query path: My Star Map → Select the relevant task → Click on the task details → Task completion module "Marketing Data".

My Star Map → Select the relevant task → Click the three dots → Post-projection data.

What data does Tik Tok Star Chart have?

The post-order data report will display specific data and scores from six dimensions: communication performance, cost-effectiveness performance, audience performance, public opinion performance, conversion performance, and creative performance, and summarize the overall delivery performance score. Report output time: The complete performance can be viewed 3 days after delivery. If there is no data yet, it can be viewed later.

1. The core data of the order will be displayed at the top, including the number of views, likes, comments, shares, and component click-through rate (if any).

2. Content Performance Index: Based on the weighted comprehensive calculation of the multi-dimensional data performance of the audience, such as the dissemination, cost-effectiveness, audience, public opinion, conversion, and creativity of the order content (sorted by weight), the performance level of the content is evaluated and compared with the index of the same product industry orders on the platform.

3. Communication performance: mainly evaluates the effective playback and interaction data of the order content, and evaluates the communication performance of the order content by the influencer.

4. Cost-effectiveness performance: mainly evaluate the CPM data of the order content to measure the cost-effectiveness of this delivery.

5. Audience performance: mainly evaluates the activity, conversion rate and other data of the audience of the order content, so as to measure the audience value and content quality of the content.

6. Public opinion performance: mainly evaluate the positive and negative performance of the comments on the order content, and then evaluate the positive guidance value brought by the content.

7. Conversion performance: mainly evaluates the multi-dimensional click data of the shopping cart, link and other components added to the order, and evaluates the conversion performance of this campaign.

8. Creative performance: Mainly evaluates the average content, completeness, first 5-second playback rate and other data of the order content, in order to measure the creativity and attractiveness of the content.

This concludes this article about where to view Douyin Star Chart’s post-investment data and what data it contains. For more relevant Douyin Star Chart post-investment data content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!