JD.com's Wu Jiali: Only by doing a good job in software and hardware can the value of large screens be realized

On September 22, at the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by the website, Wu Jiali, senior manager of the Black Shop Business Department of JD.com's Home Appliance Division, delivered a keynote speech. He believed that only by combining software and hardware can the value of the large screen be reflected.

Wu Jiali said, "We hope that the ads we show to consumers can make them watch the ads patiently. This is what every advertiser hopes to achieve, and our advertising creativity also comes from this. Only when we do a good job in both hardware and software can the value of our large screen be reflected. Only when these foundations are good and our TV terminals are increasing, will the large-screen operation of OTT we are discussing today be valuable."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.