7 tricks to plan a creative information flow that will create a hit

In the closed loop of information flow promotion , creative writing is a very important link.

Writing high-quality creatives can attract visitors to click, effectively improve click-through rates, and increase the chances of obtaining leads. It is also a skill that high-paid optimizers must master.

But many information flow optimizers are troubled by writing creative ideas:

Don’t know how to write or how to accurately express the selling point?

How to retain visitors in the era of fragmented reading?

How to coordinate pictures, texts and videos?

Click-through rate may be easy, but how to effectively convert it?

…

Today, we will share the "7 tricks" for writing creative ideas to help optimizers plan out popular information flow ideas.

1. Use numbers wisely

In the combination of numbers and text, numbers are always more impressive due to the visual difference.

The information conveyed is also more direct, clear and impactful.

01. Single number rhetoric (highlighting the theme, naming the key points)

For example: 5 rules you must know before decorating

02. Percentage rhetoric (visual impact, intuitive expression of content)

For example: Omo laundry detergent effectively removes 99% of stains

03. Numbers + transition method (creating sufficient contrast)

For example: A child studied English online with Conan and was able to communicate with foreigners in 15 days

04. Continuous data rhetoric (increase effect, deepen impression)

For example: A 50-square-meter house is decorated to look like an 80-square-meter house. Guess how much it cost?

2. Simulation notification

Think back to our daily lives, are notification messages more likely to attract our attention?

For example, work notifications, event notifications, and even property management notifications at the entrance of the community...

So we can also apply this style when writing creative ideas.

01. It is said that

For example: It is said that mothers in Handan area are using this method to earn pocket money

02. Note

For example: Attention, those without academic qualifications! The opportunity for office workers to upgrade their college or bachelor's degree for free has arrived!

03. Notice

For example: Notice: You don’t have to rush to buy Spring Festival train tickets, you can book them here

3. Special symbols

Special symbols are similar to numbers. They can highlight key points and allow visitors to quickly grasp the information that optimizers want to express.

01. Use of brackets and quotation marks (highlighting the subject and locking in keywords)

For example: "Dry Goods" 5 must-read rules for girls to lose weight in summer

02. Normal punctuation usage (stimulating user emotions and paving the way for content)

For example: [Kenan Logistics] Honest moving, place your order now and start moving immediately!

03. Use of interrogative punctuation (to raise questions and generate curiosity)

For example: Can applying lemon on your face really whiten your skin? After applying it, it turned out like this...

4. Create suspense

Although the eye-catching method is controversial, the effect is indeed quite good and can effectively increase the number of clicks.

This method is often used in articles in UC Browser (you can tell at a glance that it’s old UC).

01. Specialized rhetoric (highlighting the key points and whetting the appetite)

For example: The secret of Ke Nan milk tea’s monthly sales of one million is actually this…

02. Transition rhetoric (marketing contrast psychology, increase curiosity)

For example: The 2020 whitening magic tool is actually such a mask

03. Suspense and curiosity rhetoric (stimulating curiosity)

For example: How much is the profit of potato flour franchise? Unexpectedly…

04. Contrast and contrast rhetoric

For example: Ke Nan Technician School tells you the difference between a barber with a monthly salary of 3,000 and a barber with a monthly salary of 30,000

In addition, there are

5. Proximity psychology stimulates users to generate demand

6. Play the emotional card and quickly build trust with users

7. Create a sense of urgency, effectively force sales, and directly increase conversion rates