A usable brand planning template

If you have never written a brand planning proposal systematically, you will be confused when you write it for the first time. You don’t know what to write, what the logic is, and what sections to include...

Although a systematically organized planning template cannot turn you into an expert immediately, it can help you get started quickly and no longer have a blank mind or a mess of thoughts.

If we use it properly, we can immediately impress our leaders and colleagues. It’s difficult to become an expert! It’s not difficult to become a cow!

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01. Brand market research system

02. Brand Market Research Process

03. Brand strategy system

04. Brand architecture design

05. Brand extension planning

06. Brand planning and positioning system

07. Brand Planning and Positioning Elements (CPE)

08. Consumer Market Analysis

09. Brand target consumer portrait

10. Elements of brand core competitiveness analysis

11. Brand Core Value Pyramid

12. Push the brand core value to the model

13. Brand differentiation positioning

14. Establish a unique brand concept

15. Build a brand pyramid

16. Build a complete brand positioning system

17. Brand visual construction system

18. Build a perfect brand image

19. Composition of brand visual identity system (VI)

20. AIDMA rules for brand naming

21. Product Strategy Packaging System

22. Product Strategy

23. Build perfect product content

24. Display strategy

25. Brand investment promotion system

26. Build a comprehensive investment promotion toolkit

27. Integrated Marketing Communication System

28. Strategy can be recycled

29. Content + creativity can be recycled

30. Data can be recycled

31. Marketing Action Cycle

32. Plan brand integrated digital marketing

33. Brand Planning Methodology

Okay, hope this helps you.

I hope that after writing more plans, everyone can perfect their own brand planning template .