From 0 to 1 entry-level e-commerce store operation plan

Many friends who do e-commerce often come to consult about their own stores.

1. Too little store traffic

2. Store conversion rate is very low

3. No sales

4. Don’t know how to promote

5. The same product is selling so well in other companies, but I can’t sell any of it. Why?

The above problems are common problems encountered by e-commerce friends

So today I have made a detailed rectification suggestion for entry-level stores for your reference.

Store categories: maternal and child products, children's clothing

1. Current details and demands of the store

1. Do you find that the current store data is very low?

Now most of our friends in C stores have similar data, and some of them have abnormal sales.

2. Store level: The second level is at the end of the industry, and the traffic matching is also the lowest.

3. The problems of the store can be roughly divided into four aspects

Suggestions for store improvement:

2. Suggestions for Through Train Promotion

1. Open three plans and each plan costs 30 yuan

The first test plan costs 50 yuan

2. The first plan operation method

3. The second plan operation method

4. The third plan operation method

5. Summary: These three methods are low-cost methods

Pay attention to the collection and purchase as well as ROI and other data

If the ROI is high, you can increase the daily calculation

For words that have not been displayed, a 10% premium can be applied until data is displayed.

Tips on improving quality score and how to increase ROI

3. Diamond Exhibition Promotion Suggestions

You don’t need to invest too much in the early stage of Diamond Exhibition. You can spend 50 to 120 per day.

1. Whole store delivery plan

Summary: Because it is a C store, we do not consider increasing investment in the early stage, but only focus on ROI. If the ROI of the crowd precision POI reaches 3 or more, it is OK.

2. Product launch plan

① Delivery page (system recommended products)

②Set targeted bidding

4. Content Marketing

1. Private domain: Weitao

The above 5 are all content marketing that needs to be done. The effect may not be good at the beginning, but if you persist, there will still be a certain effect.

2. Public domain

5. Taobao Affiliate Promotion

6. Store internal optimization

6 Elements of Internal Optimization

1. Layout of the main product image

2. Five points on the details page

3. Connection between related pages, homepage and daily activity resources

4. Tips and Strategies for the New Rhythm

Expected results

Expected results for the first month

All visitors add up to about 1,200 (other resources are not estimated)

This article is suitable for e-commerce friends who are just starting out. Sometimes when your store can’t find its direction

You can calm down and make suggestions for the improvement of your own store according to the operation and maintenance framework ideas I provided.

Think about how to exert force, how to correct, and how to improve structured design.

Author: Operations

Source: Operations