The next three to five years will be the real growth period for smart TVs

With the withdrawal of energy- saving subsidies and the increase of many uncertain consumption factors such as the slowdown in real estate growth, consumers' purchasing index has dropped, which directly led to more negative factors in the home appliance market in 2014 , and the market performance may tend to be weak. In the context of the overall market being relatively flat, the Internet has brought new opportunities to the home appliance field.

Since last year, with the strong cross-border involvement of Internet companies such as LeTV and Xiaomi in the home appliance industry, the long-standing "hardware"-centric model in the television field has been broken, allowing traditional TV companies to realize the advantages of Internet companies and their own shortcomings.

The development of the entire science and technology, including the maturity of Internet technology, electronic information technology, Internet of Things technology and related supporting technologies, has played a great role in promoting the development of smart home appliances.

Lu Renbo, deputy secretary-general of the China Electronic Commerce Association, said that based on the current development trajectory of the home appliance market, the wave of intelligence has already begun. The smart TV of the future should not only be a terminal product, but an open system platform that can provide users with strong autonomy and unlimited loading of smart service content.

Moving away from hardware thinking and creating a new platform thinking is a major shift in the TV business thinking of domestic color TV companies such as Konka in the past year.

Cao Shiping, general manager of Konka Multimedia Business Unit, said previously that if we continue to produce televisions as before, we may end up in a dead end in this Internet age, or we may just become a contract manufacturer.

This intelligent competition is the result of the technological development and reserves of domestic home appliance companies, and has become increasingly fierce due to the pursuit of the capital market and the vigorous publicity of the media.

Cao Shiping believes that although current smart TVs cannot fully satisfy people, the next three to five years will be the real growth period for smart TVs .

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.