Can Microsoft Surface 3 compete with Apple iPad to the end?

Can Microsoft Surface 3 compete with Apple iPad to the end?

The Surface series has been around for so long. If we look at it from the perspective of truly opening up sales and gaining consumer recognition, it undoubtedly started with the Surface pro 3. However, even the Surface pro 3 is far behind the iPad in terms of sales and consumer recognition. After all, Apple's touch-based interactive ecosystem has too many advantages that the traditional Windows platform cannot match. Against this backdrop, the Surface 3, equipped with Intel's latest 14nm atom processor, was quietly released. For a time, this blockbuster brought a great shock to the media and players. Fans have been waiting for too long to own a Surface like this.

Putting aside the inherently disabled Windows RT, since the release of the first generation of Surface, problems such as heating and battery life have been bothering users who love Surface. This is an indisputable fact. The fundamental reason is that the heart of Surface is too powerful, and this power also brings inevitable disadvantages. This is probably one of the main reasons why the Surface series has never been able to beat the iPad. Fortunately, the release of Intel's 14nm processor has completely pointed out the right path for Surface. As a tablet product, the performance comparable to that of a laptop or desktop is really a luxury waste. Microsoft also has the self-knowledge to do subtraction, so the Surface 3 equipped with the ATOM processor was born. Although it is an ATOM processor, as the personality that Surface should have, it is still a top-level model . The improvement in the CPU part may not be much compared with the previous generation ATOM processor (foreign media have already tested the CPU performance of Z8700, please Baidu if you are interested), but in the GPU part, the improvement brought by the 16EU unit is obvious even in terms of quantity. This means that even if the Surface uses the Z8700 processor, the performance in all aspects will not be disappointing. Compared with Apple's A8X, it is even worse.

Of course, compared with iPad, Surface 3 has more advantages than that. Since its launch, the main product positioning of Surface series has been a productivity tablet. Whether it is the stylus, magnetic keyboard cover or standard USB interface, they are all powerful skills to beat iPad. The only shortcoming of Surface 3 is probably the difference in quality and quantity between Modern applications and Apple applications. But if we compare it with traditional Windows applications, iPad can only be defined as a toy.


As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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