eMarketer: Global connected car shipments to reach 69 million in 2020

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According to the latest forecast from eMarketer, global shipments of connected cars will reach 69 million in 2020, far exceeding the sales of ordinary cars.

More and more cars are equipped with Internet connections, providing entertainment information, communication, diagnostics and assisted driving functions. Although the development of connected cars is to meet consumer demand, manufacturers and technology companies are also looking for opportunities to expand revenue.

Traditional automakers and high-tech companies are competing in the smart car market. Some automakers are trying to reposition themselves as "smart mobility" software and service providers through collaboration and partnerships.

Digital car technologies and cloud platforms are enabling new service-based ecosystems for industries such as finance, retail, insurance, energy, infotainment, and maintenance. Providing relevant additional services to these sectors will help drive the connected car market.

On the other hand, connected cars provide marketers with more data, which makes it easier for marketers to combine specific data sets and provide targeted advertising.

Analyzing this data helps marketers identify which stage of the purchasing cycle consumers are in, provide targeted purchasing recommendations, and execute personalized marketing campaigns.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization