Peng Jianfeng from China Electronic Video Industry Association: The TV industry should get rid of the unhealthy model of pricing competition

On September 22, at the "2017 China OTT Large Screen Marketing Leaders Summit" hosted by the website, Peng Jianfeng, deputy secretary general of the China Electronic Video Industry Association, delivered a passionate opening speech. In his speech, he said that the OTT industry has huge opportunities in the future, so for the entire OTT industry, everyone should get rid of the concept of low-price competition, but lay out terminals, let users consume content better, and build the entire OTT large screen industry.

"Such a long service life is unhealthy, because a TV that is used for more than 7 years is unsafe and not environmentally friendly. 12 years far exceeds the safe service life of a flat-screen TV, and it also hinders the development of the industry. Therefore, all of us in the industry must cultivate the habit of users to replace their TVs for safety and environmental protection, and work together to expand this market."

Peng Jianfeng also pointed out the drawbacks in the current TV market, the most important of which is the unhealthy model of low-price competition. In his opinion, such an approach cannot bring healthy development to the industry. Manufacturers should make money on terminals and jointly expand the number of OTT terminals to allow users to consume content better, so that the OTT industry can become prosperous.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.