Sedan/SUV Buick to launch more Avenir models

On September 30 this year, Buick launched a new high-end sub-brand, Buick Avenir, and GL8 Avenir is the first model of the brand. Recently, Buick officials said that in the future, they will also launch high-end Avenir models in sedans and SUVs.

Avenir means "future" in French. As a new sub-brand of Buick, it represents more luxury and exclusivity. Models with Avenir logo will serve as high-end versions in their respective series.

For example, the new GL8 Avenir version with a guide price of 449,900 yuan adds exclusive configurations such as suede roof lining, plush floor mats, 18-color roof ambient lights, three-dimensional diamond-patterned interior panels, and customized headrests based on the flagship model priced at 399,900 yuan. It also adds exclusive services including one-on-one butler service, exclusive service team, exclusive reception space, exclusive car maintenance plan, and dedicated door-to-door service.

The director of SAIC-GM Buick's marketing department said that the new generation GL8 and Avenir version will focus on private families and weaken the label of official business. Since the launch on November 5, the new generation GL8 has received more than 5,000 orders, and the Avenir version has received more than 450 orders. Since the Avenir version of pure handmade seats can only produce 17 sets per day, the production is limited. In the future, the Avenir version of sedans and SUVs will also be launched to define the high-end.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.