Domestic DS7 debuts at Guangzhou Auto Show: Domestic version of the presidential car is unlikely to sell well

When it comes to luxury car brands, German cars include BBA, Japanese cars include Lexus, Infiniti, and Acura, and there is no need to say more about the market recognition of Cadillac among American cars.

However, when it comes to French cars, the French have a rather unconventional idea of ​​creating luxury brands. For example, the DS brand under the PSA Peugeot Citroën Automobile Group, although it promotes its high-end luxury positioning to the outside world, its products do not have obvious luxury features, and the domestic market response is also very average.

At the 2017 Guangzhou Auto Show, the debut of the domestically produced DS7 became the latest move of this French luxury car brand. As the inaugural car of the new French president, DS 7 emphasizes avant-garde design. The dimensions of the vehicle are 4570/1890/1620 mm respectively. The domestically produced DS 7 will use 1.6T high and low power engines and will be matched with a new generation of 8-speed efficient automatic transmission.

So, can the presidential car open up the high-end market in China? Perhaps it is still difficult. No matter how strong the DS brand is in its domestic promotion, its brand concept of "avant-garde Paris" still seems very out of touch with reality.

Besides, when it comes to the president of a country driving an SUV to take office? This practice may be difficult for most Chinese people to understand.

Domestic DS7 real shot:

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.