XGIMI Yang Rong: Soft marketing methods that do not harm user experience can create more benefits

On September 22, at the "2017 China OTT Large Screen Marketing Leaders Summit" hosted by the website, Yang Rong, co-founder and CMO of XGIMI Screenless TV, shared her views on "new means of large-screen marketing under new form factors of devices."

Yang Rong said: "Our user base is between 25 and 35 years old. Our products are relatively new, so those who liked our products in the early stage were enthusiasts or fashion people, who had high requirements for quality. Therefore, our marketing methods must also be more high-quality. For us, the first thing is to satisfy the user experience."

"We hope that when we push content, it will not harm our user experience. We hope to make it a value-added service for users. We will push some brand placements to users based on their habits and the movies they like to watch, so as to meet their preferences and let them watch their favorite content as soon as they turn on our screenless TV."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.