Lei Jun complained that people change their mobile phones too rarely. What do you think of Xiaomi TV?

We all know that Apple has launched the "Yearly Replacement" plan to stimulate you to buy a new iPhone, but do you really replace your phone every year?

However, another report shows that Chinese people are now less willing to buy new smartphones, and the number of people who replace their phones each year has dropped significantly.

According to a report from international research organization Counterpoint, consumers around the world change their mobile phones every 21 months on average. In countries such as Mexico, Thailand, and Saudi Arabia, this figure is even less than 20 months. In contrast, the average replacement cycle of Chinese users is 22 months, which is lower than the world average.

Why should I replace my phone if it's not broken? It's not usable, so any savings are good. This is the main idea of ​​domestic consumers, especially older mobile phone users.

There is no doubt that this has obviously caused dissatisfaction among mobile phone manufacturers. Lei Jun, CEO of Xiaomi Technology, recently talked about his "complaints" on Weibo. In addition to asking what everyone thinks about the reluctance to change mobile phones, the subtext is: Xiaomi phones are so cost-effective, and Redmi phones are so low in price, so why don't Chinese mobile phone users increase the frequency of changing phones?

However, before asking everyone what they think, Lei Jun may first ask what TV manufacturers, including his own Xiaomi TV, think.

You know, industry data has previously shown that the average lifespan of a TV in a Chinese household is more than 7 years, and most TV brands, like Xiaomi TV, launch new products every year.

If Chinese mobile phone users have to wait 22 months to replace their phones, how should the many new TVs released each year be digested in the market?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.