Volkswagen CEO: Apple has the money and data, and its impact on the industry is greater than traditional forces

Although Apple's car-making is still just a rumor at present, Apple's position as a technology hegemon also determines that any small move on its part will "create a whirlwind" in the technology industry.

Recently, in addition to Tesla President Musk's post implying that Apple lacks forward-looking thinking, traditional car-making force Volkswagen also expressed its views on Apple's car-making.

On December 23, Volkswagen CEO Herbert Diess posted on social media that compared with traditional car manufacturers, Apple, which has data and funds, will have a greater impact on us.

Although rumors about Apple making cars have appeared periodically since 2014 after Apple established the "Titan Project", at the end of 2020, with the continued improvement of new energy vehicles and the lack of innovation in iPhone products, Apple's car manufacturing is almost a foregone conclusion.

In this regard, well-known Apple analyst Ming-Chi Kuo said that Apple is actively promoting its automotive business and is expected to launch its first "Apple Car" between 2023 and 2025.

Unlike most traditional forces that are too "conservative", Volkswagen is also actively promoting new energy vehicle business. For example, in 2018, Volkswagen established a joint venture with Quantum Scape to develop new battery technology, which is expected to increase the range of electric vehicles by 80%.

Herbert Diess believes that it is precisely because of competitors like Apple that changes in the automotive industry will come faster. In the future, the automotive industry will once again give birth to the world's most valuable companies, "probably Tesla, Apple or Volkswagen."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.