Tesla Model 3 price cut in Japan, but consumers still refuse to buy

Several oil crises have made Japan a powerful country in the automotive industry, but now the Japanese automotive industry has a negative attitude towards electrification, and more consumers prefer hybrid cars. Even Tesla, the world's top electric car sales, is not very attractive to consumers in Japan.

Recently, Tesla Model 3 ushered in a new round of price cuts in Japan.

The Model 3 standard range upgrade version has been reduced by 16% to 4.29 million yen (approximately RMB 256,000); the Model 3 long range version has been reduced by 24%, and the latest price is 4.99 million yen (approximately RMB 298,000).

Due to the price reduction, Tesla Model 3 order volume has increased to a certain extent, and the delivery cycle of the car has been extended from 6-8 weeks to 12-16 weeks now.

However, Tesla has never been able to achieve the same success in the Japanese market as it has in other parts of the world. Last year, Tesla's annual sales in the Japanese market were less than 2,000 vehicles, which can be described as bleak for Japan, a major automobile country with a population of over 100 million.

The main reason is that Tesla's brand recognition in Japan is still not high enough, and due to tariffs, Tesla's car prices in Japan are relatively high. In addition, Japanese consumers prefer small-sized models. The best-selling electric car in the Japanese market is the smaller and cheaper Nissan Leaf.

However, Tesla's competitive advantage in the global electric vehicle industry chain is becoming increasingly obvious. Tesla is currently reducing prices by continuously reducing procurement costs and improving production efficiency. As the right-hand drive version made in China begins to be exported to Japan, the Model 3 series still has room for further price cuts in the Japanese market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.