LeTV Ren Champion: Smart TVs should provide precision marketing for home users

On September 22, at the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by LeTV, LeTV Senior Vice President and LeTV Zhixin CMO Ren Guanjun attended and delivered a keynote speech.

He said that LeTV was a pioneer in TV startup ads, which has led to the practice being adopted in almost all smart TVs today. The next opportunity for large-screen marketing will be to enable smart TVs, which span the video industry and the traditional home appliance industry, to accurately grasp the portrait of home users and provide precise and targeted marketing.

Ren Guanjun frankly talked about the problems LeTV had encountered in its previous operations. He admitted that in the era of large-screen Internet, he hoped to explore with the industry how to make smart TVs work, rather than relying on burning money and engaging in price wars to acquire users.

He believes that the OTT industry has great potential, and smart TVs are designed to provide more precise user marketing, even as small as a small community. Only by achieving this can greater marketing value be created.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.