China Passenger Car Association & CAM: Passenger car market product competitiveness index is 91.3 in August 2022

China Passenger Car Association & CAM: Passenger car market product competitiveness index is 91.3 in August 2022

The Automobile Market Research Branch of the China Automobile Dealers Association (Passenger Car Market Information Joint Committee, referred to as the Passenger Car Market Information Joint Committee) and Shanghai Fulan Automotive Technology Co., Ltd. ( CAM Automotive Consulting) jointly released the " Product Competitiveness Index " with the aim of building a mature product evaluation standard, studying the factors affecting product competitiveness, and gaining insight into market trends.

The " Product Competitiveness Index " is an index that quantifies product competitiveness by building a product competitiveness index system based on four dimensions: user reputation, market popularity, product evaluation, and price strength. The larger the index value, the stronger the comprehensive competitiveness of the product.

Index Overview for August 2022

Taking January 2019 as the base period, the overall market product competitiveness index in August 2022 was 91.3 , an increase of 0.9 points month-on-month ; from the perspective of the three major market segments, the sedan, SUV and MPV markets all increased month-on-month, with increases of 0.5 , 1.2 and 1.1 points respectively.

Overall market product competitiveness index trend

In August 2022, the wholesale volume of passenger cars was 2.097 million units, a significant increase year-on-year and a slight decrease month-on-month; although the national average number of high-temperature days increased compared with the same period last year, resulting in a significant decline in customer flow to dealerships in some areas, the continued improvement in logistics and supply chains after the epidemic, sufficient channel inventory, and the high level of auto market promotions, mainstream automakers have increased their preferential activities, which has led to an overall price increase of 0.5 percentage points; overall, the overall market product competitiveness increased by 0.9 percentage points month-on-month.

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100%

Trend of product competitiveness index in the sedan market
Overall, the product competitiveness index of the sedan market in August 2022 was 91.4, up 0.5 points month-on-month. Among them, the product evaluation, price strength and user reputation indicators increased by 1.1, 0.4 and 0.3 points month-on-month respectively.

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100 %

Trend of product competitiveness index in the SUV market

Overall, the SUV market product competitiveness index in August 2022 was 90.7 , up 1.2 points month-on-month . Among them, the product evaluation, user reputation and price strength indicators increased by 2.6 , 0.8 and 0.6 points respectively month- on -month, while the market heat index fell by 0.9 points month-on-month .

Note: Only the data for the last 12 months are retained , with January 2019 as the base point 100%

MPV market product competitiveness index trend

Overall, the MPV market product competitiveness index in August 2022 was 96.4 , up 1.1 points month-on-month . Among them, the product evaluation, user reputation and market heat indicators increased by 2.1 , 1.4 and 1.2 points month - on-month respectively , while the price strength index fell by 0.7 points month-on-month . 

Note: Only the data for the last 12 months are retained, with January 2019 as the base point 100%

<<:  Joining hands with "CCTV 2023 Host Competition", Deep Blue Motors extends the range of New Voice

>>:  Huang Hongsheng, who denounced Xu Jiayin, awakened his "car-making bloodline" in prison and now sells 3,600 cars a month

Recommend

The most popular way of Internet promotion nowadays!

We have sorted out seventeen popular Internet pro...

Teacher Liu's classroom "Pr Quick 3 Hours to Learn Video Editing"

This set of Pr crash course is a teaching video c...

Life in space is full of fun!

How do astronauts live in space? Do they enjoy th...

User-centric? Why not sit down and do an in-depth user interview?

"User-centric" is the consensus of Inte...

How to write a certificate for employees returning to work? Template for proof of return to work for employees during the epidemic!

Several months have passed since the outbreak of ...

The lake is actually a breakwater made of frozen fish? The shocking "dead fish lake"!

Editor’s Note: Scientific expedition travel notes...

The latest data from Tencent QQ: Internet interest report of post-95s!

Since those born after 1995 began to become the t...

Kitchen knives break easily? Metallurgy knowledge can help you find the culprit behind it

As an indispensable tool in the kitchen, toughnes...

What the hell is Bruce Lee’s triple-folding screen?

Editor | Yi Fengyanzheng Produced by | 51CTO Tech...

Who is guaranteed a job after graduation? This animal "school" is not ordinary

Every spring we receive a large number of young o...

An analysis of the entire process of Keep’s customer acquisition: How to gain 140 million users in 3 years

In October 2017, Keep surpassed Yuedongquan Runni...

I didn't die in the tiger's mouth, thanks to this thing in the zoo

Key Points ★ Wildlife parks often use concealed i...

"Operational methods in the post-product era" How to do content operation well?

Let’s first define content operations : Everythin...

Samsung: Samsung's QD-OLED panel shipments will increase by more than 50% in 2025, with a market share of 71.2%

Recently, Samsung announced plans to increase shi...

How to build a product data indicator system?

Today we will focus on sharing with you the North...