Traffic is becoming more and more expensive. How can we achieve high conversions with a low budget?

I guess everyone has been bidding for some time. So in normal bidding promotions , are you the type who solves problems when they arise, or are you the type who thinks proactively?

As far as Rabbit knows, most people belong to the former. I look for answers to whatever questions arise in my account, but I never actively think about:

• What is bidding?
• How to operate account conversion behavior more effectively?

So, today I want to talk to you about bidding, or rather, " talk about the characteristics of bidding ."

The first characteristic of bidding promotion is accuracy.

Since the information leaked out, many people have suppressed Baidu, but it must be said that Baidu's bidding type of promotion method is currently irreplaceable in China.

We all know that bidding is achieved by placing keywords to match "search terms searched by users themselves".

In other words, companies independently set keywords based on product selling points, brands , advertising slogans, etc. to cater to user needs .

Therefore, the traffic attracted by bidding is accurate. However, depending on user needs, accuracy is relative.

For example.

• How to lose weight without exercise?
• Which brand of weight loss products is good?
• How about xx brand of weight loss pills?

From the above, we can see that although the traffic is expected to be reduced, the demand for products is gradually increasing.

When placing keywords, we can use the accuracy of bidding to control the search terms we match, control the traffic, and achieve the effect of controlling conversion as much as possible.

So, this brings us to the second characteristic of keywords.

The second characteristic of bidding promotion is controllability.

Controllable actually refers to keywords, which can also be understood as traffic. In terms of controllability, it is basically reflected in the following two points.

Everyone knows that we have been emphasizing the "keyword purchasing stage".

What is the purpose of keyword classification? Choose keywords more specifically.

When it comes to keyword accuracy, we say that keyword accuracy is relative. Then we can bid according to different keyword needs.

Use keyword matching mode to control: Which words have high bids? Which words have the lowest bids?

I often hear people say: "The average cost is getting higher and higher."

In fact, this is a false proposition. Maybe what is high is not your average price, but your control ability.

Since we can control which traffic the keywords match, we can offer different prices based on the matched traffic.

Remember, bidding is spending money to buy traffic, not spending money to grab rankings. Then you have to bid based on the value of the traffic.

In fact, in controlling traffic, we can not only use keyword selection and keyword bidding to control it, but also use keyword matching and keyword budget to achieve the purpose of control.

Now that we understand the direction of controlling traffic, how do we operate and control it specifically?

So, think about it: Do you know what to do next?

In fact, according to the 90% rule, only 10% of the words in our account bring us 90% of the traffic and 90% of the conversions.

What we need to do is to find these 10% of words. But if you know how to control traffic, your account will have more than 10% of the words.

In the final analysis, we still need to master a kind of thinking called: "flow control" .

This is true for bidding and also for information flow. The core of marketing is traffic.

Source: Houchang College