The last bastion of fuel vehicles collapsed, FAW Toyota cleared its inventory, and the Asia Dragon is more cost-effective than the Sagitar

Recently, some media found that in order to increase sales and clear inventory, FAW Toyota recently launched an employee internal purchase activity, with discounts of varying degrees for all models. Among them, the Avalon and RAV4 Rongfang have the highest discounts, reaching 40,000 yuan. This means that, for example, the Avalon 2.0L Progressive Edition, which has an official guide price of 199,800 yuan, has an employee internal purchase price of only 159,900 yuan, equivalent to a 20% discount.

The Volkswagen Sagitar 280TSI Beyond Plus, which is also owned by FAW Group, has a guide price of 169,900 yuan, 10,000 yuan more expensive than the Avalon. The same situation also occurs with the RAV4 Rongfang, whose employee purchase price is as low as 143,100 yuan, which is cheaper than the Volkswagen Tiguan L of the same level.

It is understood that this employee internal purchase activity is for formal employees of FAW Group, and the employee activity price is the bare car price, which does not include purchase tax, insurance, installment interest and other expenses. Moreover, the models involved in this activity should all be 2022 models or earlier, and their inventory time is about half a year. Obviously, this is a measure taken by FAW Toyota to speed up the clearance of inventory.

So, why does FAW Toyota have so much inventory?

91che believes that the main reason is the competitive pressure from the new energy vehicle market. With the national policy support for new energy vehicles and the increasing recognition of new energy vehicles by consumers, the new energy vehicle market has shown a trend of rapid growth. However, FAW Toyota does not have many advantageous products in the new energy field.

In addition, it is also due to the challenges from domestic brands and new car manufacturers. In recent years, domestic brands and new car manufacturers have made great progress in product strength, technological innovation, marketing model, etc., and have certain advantages in price. These factors have affected FAW Toyota's market share and profit margin.

FAW Toyota launched the employee internal purchase activity to cope with the complex situation of the current automobile market, digest the inventory as soon as possible, and prepare for the development of the new year. However, this may also mean that fuel vehicles have reached their last struggle.

91che believes that although fuel vehicles still account for the vast majority of sales in the domestic automobile market, electrification has become the biggest certainty in the automotive industry. Toyota, as a well-known domestic and even global automobile brand, is gradually falling behind in the process of electrification and intelligence.

If Toyota wants to seize the opportunities brought by market changes, it also needs to accelerate product innovation and transformation and upgrading, launch more new energy products that meet consumer needs and preferences, and improve related supporting services such as charging and maintenance.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.