VR helps Mango TV's "Super Girl" technology makes the content more vivid

For the technology circle, VR can be regarded as a hot technology nowadays. As a lone ranger in the Internet video industry, Mango TV decisively adopted VR live broadcast technology in the Super Girl finals when everyone was still competing for resources and content. With the support of high technology, the competition became more colorful.

Although VR technology was successfully used for simultaneous live broadcast at the "2016 Super Girl" press conference on March 7, facing the Super Girl finals with hundreds of millions of fans, can VR technology really make Mango TV a unique technological dark horse?

Fans + idols VR subverts the traditional star-chasing model

For Mango TV, this is not the first time to introduce VR live broadcast. As early as this year's "I Am a Singer" recording, Mango TV had conducted three episodes of VR live broadcast and achieved good results. This is why Mango TV dared to use this technology, which is not mature in China, again in this Super Girl finals.

For the Internet video industry, competing for resources and content has long been an indisputable fact. How a program can be loved by the audience for a long time and survive depends on the content presentation. Faced with today's talent shows that are almost identical in content and format, even a golden IP with a profound influence like "Super Girl" has shown a lack of follow-up in competitiveness.

This time, "Super Girl" boldly added VR technology to the traditional way of introducing big-name stars to attract fans. It is understood that after the finals start, through VR technology, the Super Girl live broadcast will become an interactive scene, allowing fans to break free from the constraints of the screen and experience the feeling of standing next to the idol in an immersive way, from watching the screen to being able to touch and touch it.

This approach completely subverts the star-chasing model of "fans VS idols", making it easier to sensorily narrow the distance between fans and idols, enhance the audience experience, and further improve the viewing value of the program.

The VR industry still lacks content producers

In the past two years, the number of VR users has increased rapidly, exceeding the cumulative number of users in the previous decade, but this is not because the VR ecosystem has been formed, but because the VR hardware on the market is becoming more mature. The lack of content in the VR system has always restricted the outbreak of the domestic VR industry.

In fact, judging from the domestic situation, many companies have already possessed the ability to connect hardware, content, and distribution, including major Internet companies such as LeTV and Tencent. However, the single development model has led to a large gap between hardware and software.

This time, Mango TV dared to add VR elements to the Super Girl finals. The most indispensable thing is the powerful background of Hunan Radio and Television. Its two powerful platforms - Hunan Satellite TV and Mango TV - have strong production capabilities in content and can make up for the lack of VR content.

New technologies have given the development of Internet variety shows a new turning point. VR and Internet variety shows have produced a mutually beneficial development model. Virtual reality has formed a large-scale industry. Whether it is games, videos and other aspects, VR has given it a new form of presentation. Mango TV has grasped this key point and attracted more users to contact VR through a powerful platform and high-quality IP content resources, gradually covering this new industrial chain.

Faced with the uneven development of the VR industry in China, only by combining software and hardware can the market door of this industry be truly opened. With the VR drama staged by Mango TV in the finals of "Super Girl", the pattern of the domestic VR market has gradually become clear.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.