BAIC BluePark's revenue in the first three quarters increased by 63% year-on-year, and sales increased by 91%

On October 27, BAIC BluePark (SH.600733) released its third quarter report, saying that its operating income in the first three quarters of 2023 was 9.308 billion yuan, a year-on-year increase of 63%. In terms of sales volume, in the first three quarters of 2023, the company's sales reached 54,753 units, a year-on-year increase of 91%, amid widespread price cuts and promotions in the industry and fierce market competition.

The significant growth in revenue and sales volume is mainly due to the company's effective promotion of the implementation of "scenario-based car manufacturing", the continuous improvement of the product strength of the Polar Fox brand, and the effective expansion of the product range. By providing "a good car + segmented population experience solutions", the Polar Fox brand has achieved a breakthrough in single products and gained greater sales growth potential.

In the first three quarters, the Alpha S Pre-Engine, Alpha S Forest Edition, Alpha T Forest Edition and Koala were launched one after another to meet the personalized travel needs of users in the market segments. Among them, Koala, the "world's first smart parent-child car", successfully opened up the parent-child travel track by setting three benchmarks of health, safety and convenience.

At the same time, the Polar Fox brand continues to improve channel construction, explore channel sinking space, improve the marketing system, and strengthen marketing capabilities.

While sales are growing and operating capabilities are continuously improving, BAIC BluePark has continued to increase its R&D investment to consolidate its core competitiveness. In the first three quarters, BAIC BluePark's R&D expenses were 759 million yuan, a year-on-year increase of 21%.

Next, BAIC BluePark will rely on the rapid development advantages of the skateboard platform to intensively launch a variety of product resources to achieve synergy and seize the minds of users. According to the plan, in 2023 and 2024, Polar Fox Automobile will successively launch 7 new products based on the concept of scene-based car manufacturing, and gradually realize the complete transformation of product strategy from competitive product benchmarking to scene-based application. Based on this, BAIC New Energy will keep up with the market rhythm, continue to deepen the development of "scene-based car manufacturing", and promote further upgrading of production and operation efficiency by strengthening refined management and continuously improving operational efficiency.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.