The first year of in-car AI: Volkswagen and BMW both rely on large American models, while domestic car companies develop their own or cooperate with Baidu

During CES 2024, Volkswagen of Germany announced a partnership with an artificial intelligence startup called Cerence to integrate the large model ChatGPT into its vehicles, which allows people in the car to have multiple rounds of continuous conversations with the in-car voice assistant and control various functions of the vehicle through natural semantics. For example, when you say "I'm hungry" to ChatGPT, the in-car navigation will automatically display nearby restaurants.

In addition to Volkswagen, BMW also announced a partnership with Amazon to integrate Alexa artificial intelligence models in cars. Similar to ChatGPT, Alexa can also process human language and generate complex responses.

If 2023 is the first year of general artificial intelligence, then 2024 is likely to be the first year of in-vehicle artificial intelligence. In this year, it is expected that a large number of car companies will try to integrate this futuristic technology into their in-vehicle systems.

Not only foreign car companies, but domestic car manufacturers have also clearly seen this trend and started to experiment with artificial intelligence.

Recently, Geely released the Galaxy E8, known as the "new generation of pure electric flagship in China". Geely said that the new model is equipped with Geely's self-developed "AI big model", which can achieve an extremely fast response of 0.23 seconds, full-time wake-up-free, full-screen visible and speaking functions, and supports simultaneous conversations among multiple people in the car.

At the OTA 5.0 launch conference, Ideal Auto also mentioned the AI ​​big model. The company said it will make a major upgrade to the in-vehicle dialogue system Ideal Classmates and introduce the Mind GPT function. This is Ideal's self-developed multimodal cognitive big model, which can be perfectly integrated with the car to bring a better sense of AI technology to the driver and passengers.

Geely and Ideal represent the trend of self-developed large-scale artificial intelligence models, while some other car companies have chosen another path: cooperating with technology companies to realize the artificial intelligence of the cockpit.

After ChatGPT became popular, domestic technology giant Baidu released its own artificial intelligence model Wenxin Yiyan in March 2023. Subsequently, many car companies announced that they would cooperate with Baidu in the future, including Changan, Geely, Great Wall, Jidu, Lantu, Hongqi and Dongfeng Nissan, which announced that they would connect to Wenxin Yiyan and work with Baidu to create interactive scenes in the car.

The current automotive industry is at the crossroads of electrification and intelligence. In the past few years, the electrification process has been unstoppable. Now with the rise of artificial intelligence big models, intelligence is about to take off. It is worth mentioning that when current car companies apply artificial intelligence, they are more concerned about the intelligent cockpit. 91che believes that the capabilities of artificial intelligence are definitely far more than this. Take off Achieving fully autonomous driving with human drivers may be where artificial intelligence can play the greatest role in the automotive field.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.