The main reason old users buy iPhone 7 is Merrill Lynch: battery life has been improved

If you’ve used an iPhone before, you’ll know that the iPhone 7 isn’t a huge change from its predecessor, but the new flagship is still selling well, with sales now reaching millions.

So why are people still willing to spend money to buy it? According to a survey conducted by Bank of America Merrill Lynch in the United States, the main reason is the improved battery life.

Reasons for buying iPhone 7 or iPhone 7 Plus

The survey results show that the main reason why old iPhone users buy iPhone 7 or iPhone 7 Plus is the improved battery life of the iPhone. Other reasons include: water resistance, camera quality, improved overall performance, etc.

Tellingly, Bank of America Merrill Lynch didn't mention the headphone jack in its survey.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.