Apple's officially certified mobile phone cases are here, what do you think?

[[139342]]

Apple has launched an activity page called "Apple Tested Cases" on its official website store, recommending MFi-certified cases to users. Apple has written on the page how it tests these cases, including design, camera, sound quality, sensors, and other aspects.

What Apple wants to express through this page is that these protective cases can protect the hardware appearance of the device without affecting the device's functions, such as blocking sensors or microphones.

Yesterday we reported that Apple will standardize the design of third-party accessory packaging in its retail stores. This protective case recommendation page is like an online version of this action.

In addition, we actually want to focus on popularizing what Apple’s MFi certification is.

This is a logo license that Apple gives to its authorized accessory manufacturers for external accessories. It is the abbreviation of "Made for iOS". MFi certification allows manufacturers to create Apple-certified peripherals and use Apple's exclusive technologies, such as Lightning connectors. Apple will also provide assistance during product development.

Specifically for protective cases or covers, Apple requires that MFi-certified protective cases must meet new standards. For example, iPhone 6 and 6 Plus protective cases must be able to pass a 1-meter drop test. And the test surface must be hard, such as a street surface.

So you see, the protective cases sold in Apple stores or official online stores are not extremely thin and light, because no matter how good they are, they cannot pass this certification.

In addition to this, there are others, such as Apple's requirement that iPhone, iPad and iPod protective cases can protect the screen when the device is placed on the desktop, with at least 1 mm of buffer between the two. In other words, this requires the protective case to be slightly higher than the screen so that the device does not touch the desktop, which results in those ultra-thin protective cases being able to continue to be produced but unable to pass the MFi certification.

The most notable mark of certified products on the market is the Apple MFi authorization logo with black text on a white background that appears on the front of the packaging. Apple allows authorized manufacturers to print authorization labels on product packaging. These logos designed by Apple have very strict regulations and more stringent requirements when used.

Of course, MFi charges fees, in addition to certification fees, there is also a commission, for each authorized accessory sold, Apple will charge about 20% of the commission. This is also a source of Apple's profit.