Mobile game developers should pay attention to these 6 trends in 2016

We are already halfway through 2016, but that doesn’t mean we have fully understood the mobile gaming industry. In the ever-changing technology world, mobile gaming is one of the fastest growing industries. As time goes by, mobile devices and games become more and more complex, and players are eager for immersive and innovative experiences. This requires developers to create larger and higher-quality games.

In recent years, the global mobile game market revenue has maintained an average annual growth rate of more than 35%, and the overall annual revenue has reached 30 billion US dollars. Market leaders are always able to adapt to the latest market trends and seize growth opportunities. From the second half of 2016 to 2017, the following trends are worth developers' attention.

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Trend 1: The power of brands is highlighted

As the growth rate of mobile game user acquisition costs has gotten out of control, most mobile game companies are unable to compete with industry giants such as Supercell or King. In this context, influential brands will be able to help them attract more users and achieve the goal of reducing the marketing costs of game products.

Trend 2: Mini games are becoming more popular

In order to reduce the fatigue brought by the gameplay to players, more and more mobile game developers have begun to design mini games in the game. These mini games are equivalent to bonus levels of the game, which can increase the player's immersion in the game without requiring them to download any additional content. In a sense, mini games are like a tool to improve player immersion and retention.

Trend 3: Virtual reality brings opportunities

Virtual reality is a hot technology in the technology and gaming industry this year. For mobile platform games, mobile VR devices and experiences will allow players to interact with game works more deeply. Players' retention rate in the game will also be improved accordingly.

Trend 4: The rise of video ads

Studies have shown that in mobile games, compared with other forms of advertising such as pictures and text, video ads are more likely to attract players to interact, thereby deepening their impression of the brand displayed in the advertisement. This will also bring higher revenue to mobile game developers.

Trend 5: Mobile game graphics will improve exponentially

Since the classic mobile game Snake was released, the graphics quality of mobile games has made great progress, and some works are comparable to console or PC games. With the improvement of mobile device performance and the continuous advancement of game development technology, the graphics level of mobile games will continue to improve, which will also provide players with a more excellent gaming experience.

Trend 6: 3D Touch will change the industry

When Apple introduced the iPhone 6S, it also introduced the 3D touch feature, which has the potential to revolutionize the mobile gaming industry and take it to a new level. As a three-dimensional touch technology, the 3D touch feature increases the perception of the force and area of ​​the player's finger touching the screen, which will be able to bring changes to their experience.